As a business owner, you’re intimately familiar with how important it is to stay relevant. You’ve marketed your products and services using social media channels, researched SEO, and done everything in your power to keep your brand visible.
If you’re not seeing the results you hoped for, or if you’re taking your business in another direction, then you should consider rebranding your business. A successful rebrand will retain your current customer base while building a new one, but a poorly executed rebrand can leave your business in a bind. In today’s post, we’ll explain a few ways to effectively rebrand your business.
No rebranding campaign is complete without high-quality floor mats, and custom logo mats from The Mad Matter are one of the best ways to keep your customers in the loop. Order new logo mats for your company here, and read on for a few great rebranding ideas!
4 Great Rebranding Ideas
Change Your Logo
Your logo is the face of your business, and it’s almost always the first thing people think of when they hear your business’ name. You may have come up with your original logo while you were finishing up your college education, or you may have outsourced the work to a freelance designer as your business was just getting off the ground.
No matter where your logo came from, changing your logo is one of the first things you should do if you’re rebranding. Find a designer with whom you feel comfortable discussing your vision and direction for the company, and be prepared to go to them with revisions until you’re completely satisfied. If you have a large company, you may want to ask employees to vote on the new logo so that everyone feels that they have a say in your new direction!
Purchase New Floor Mats
Have you considered how many people walk through your business on a daily basis? Between managing your day-to-day operations and planning for the future, it’s perfectly understandable if the answer is “no.”
Whether you run a small business or a large corporation, you have a lot of people walking through your doors on a daily basis, and you might be missing an opportunity to get your rebranded business in front of them. Instead of reusing your worn and weathered floor mats during your rebranding, why not invest in beautiful custom logo mats from The Mad Matter? We can help you design beautiful logo mats using your new colors and logo, and we’ll send you a mockup before we manufacture the design.
You don’t have to stop there, though. You can also purchase high-quality runner mats to place throughout your business. If you have a brick-and-mortar business, then you can use runner mats to protect your flooring from damage and reduce the risk of someone slipping. You can also use them to guide foot traffic to promotional items or anywhere else you’ve placed high-margin products.
Do you have a kitchen or prep area? The Mad Matter also supplies commercial kitchen mats that can help you keep your employees comfortable and safe. You’re already rebranding your business with new logo mats for the front of your establishment, so take this opportunity to preemptively replace your kitchen mats!
When you’re rebranding your company, the last thing you want is for your customers to be confused or caught off-guard by your new direction. Change is often difficult for people to embrace, so you don’t want to suddenly spring the news on them, either.
Are you active on social media channels? Posting hints and creating valuable content are great ways to get your audience engaged and on board with your rebranding efforts. You can start by hinting that changes are coming, and then slowly roll out more information as you get closer to the big reveal.
Remember, different segments of your audience are active on social media channels at different times of the day, so post regularly throughout the week to maximize the number of people your content reaches. Also, be sure that you’re posting text, images, and videos to maximize your engagement!
Now that you’ve renewed your company’s vision, logo, and perhaps even rolled out new products, the only thing left to do is make it official! If you have a physical location, then have a reception where your employees and current customer base can help you celebrate your successful rebranding. Everyone will love being a part of the excitement, and your beautiful new custom logo mats will remind everyone of your new logo as they walk through the doors.
Purchase Your Business Logo Mats Today!
We hope that today’s entry will help you successfully rebrand your business. Keep an eye on our blog page, as we’ll continue to provide you with even more helpful resources in the coming weeks and months.
The Mad Matter is your one-stop shop for floor matting, and we would love to help you create beautiful new logo mats for your company.
Get in touch with us using the form below to request more information! We look forward to speaking with you soon.